小程序与目前的公众号相比,优势:
公众号加载速度慢,用户体验远不如小程序的瞬时打开;
公众号的用户入口太深订阅号折叠,而小程序只需扫二维码或搜索即可进入;
公众号只能退出后才能进入聊天框,而小程序可与微信聊天框实时切换;
公众号数据不能时时上传,而小程序离线后数据时时上报,及时掌握运营状态;
公众号接口少,开放功能少!而小程序接口多,功能强大。
那么小程序会给我们带来怎样的市场机会?大流量小电商,小程序的横空出世,将彻底改变微信“大流量,小电商”的格局!近乎APP的用户体验,极低的开发和获客成本,必然使原先依附于公众号,传统APP的企业和个人快速向小程序迁移,特别是O2O场景化应用,生活服务,工具类,社群社交类等领域的创业门槛将大大降低,一个真正全民创业的时代正在来临
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